investigation of models of brand evaluation formation: the effects of labelling and priming. by Peter Andrew Dacin

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Pagination254 leaves
Number of Pages254
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Open LibraryOL14679046M

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This study examined the impact of brand name and generic labeling on medication effectiveness and side effects. Method: 87 undergraduate students with frequent headaches took part in the study.

Using a within-subjects counterbalanced design. A 2 × 2 between-subjects experiment (N = ) was conducted to investigate the effects of repetition (tandem-spot) and conceptual priming (competing spot) on brand memory, evaluation, and.

Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models Article in Journal of Communication 57(1):9 - 20 March with Reads How we measure 'reads'. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can affect people’s choices for the primed brand, and whether this effect is moderated.

Priming effects are strong short-term changes in the turnover of soil organic matter caused by comparatively moderate treatments of the soil. In the course of priming effects large amounts of C, N and other nutrients can be released or immobilized in soil in a very short time.

These effects have been measured in many field and laboratory experiments; however, only a few of the studies were Cited by: DOI: /dir UNCONSCIOUS PROCESSING OF WEB ADVERTISING: EFFECTS ON IMPLICIT MEMORY, ATTITUDE TOWARD THE BRAND, AND CONSIDERATION SET onsumers have become increasingly savvy about technology in recent years, and many of Cited by: Accordingly, we may assume that populist media content has priming effects, making latent populist attitudes of recipients more salient in the short or long term (Krämer, ).

Generally, (media) priming refers to effects of mediated content on people's subsequent judgements or. Nairn et al. (, p. ) introduce a framework outlining the relationships children have with brands and “to understand the effects of brand symbols on the lives of today's children, including a more informed approach to socially responsible marketing”.

Consumer brand relationship is interdisciplinary, complex and by: Using an experimental design on the Belgian coffee market, the present research investigates the combined effects of brand names and brand packaging on the consumers' perceptions of quality.

As evidenced by the investigation of models of brand evaluation formation: the effects of labelling and priming. book results, both extrinsic cues do influence the consumers' quality evaluation, not only separately but also by: Priming a brand or product facilitates brand processing.

Another account for priming effects on stimulus-based choice is the facilitation of the identification and processing of the later encountered brand. The facilitation creates fluency experiences and elicits positive affect, which in turn may be transferred to the by: 3.

A final regression analysis with processing fluency included in the model as a predictor of brand attitude showed that the effect of processing fluency was significant (b, t(50) =p effect of the condition reduced in significance (b, t(50) =p).Cited by: Early studies by Berger found that priming increased the stiffness of fabric, but only if the priming remained uncracked.

Berger also discussed the dominant role of the glue sizing in younger paintings when the paint is still relatively soft and the glue layer, if it is a reasonably heavy one, has not yet cracked and become discontinuous. Because the literature on organic wine and the age of consumers is not conclusive, the age of.

the participants will be analysed within the regression analysis, but is not part of any of the. hypotheses. Figure 1 visualizes the eight hypotheses with all variables and the respective scale.

Some of the strongest evidence for the multi-store model (Atkinson & Shiffrin, ) comes from serial position effect studies and studies of brain damaged patients.

Experiments show that when participants are presented with a list of words, they tend to remember the first few and last few words and are more likely to forget those in the middle of the list. This paper studies the category-demand effects of consumer price promotions across consumer product categories over a 4-year period.

The data describe national sales in Dutch supermarkets and cover virtually the entire marketing mix, i.e., prices, promotions, advertising, distribution, and Cited by: 1. Introduction. Research on ethical consumption has examined many useful avenues of engaging customers, ranging from various types of product labelling (van Amstel et al., ; Vecchio and Annunziata, ) to the provision of detailed product information (Appelhanz et al., ; Osburg et al., ).However, while online retailing (or e-tailing) continues to burgeon, there is scarce Cited by: 8.

Implicit stereotypes are referred to in the literature, and taught to psychology students, as a cognitive bias (Fiske and Taylor, ).When, in the past, only a specific group of people were Author: Perry R.

Hinton. How to Write a Questionnaire Example. Whether it is a student questionnaire example or a marketing research questionnaire that you will create, here are some steps that can help you make a questionnaire in an easier and more efficient manner: Identify the purpose on why the questionnaire is needed to be created.

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The present investigation was designed to test one possible, no effect of priming on the immediate measure of reasoning performance, and then a strong effect on the later measure of accessibility.

NantelThe belief bias effect in the production and evaluation of logical conclusions. Memory & Cognition, 17 (), pp. Google Cited by: As demographic targeting does not incorporate information of the individual user, a positive effect of demographic targeting on brand evaluation is likely.

Finally, Kim and Han [ 32 ] found that the personal relevance of advertisements was also positively associated with perceived credibility and entertaining potential (hedonic value).Cited by: 1.

The ‘Neighbour Effect’ dilemma 3 A Model of Indecision 3. New Researchers Workshop stream 1b. Identity, Threat Aversion, and Organisational Decision-Making: Experimental Evidence from Public Officials 3 Citizens´ preferences for a tax exemption for care-giving heirs – an empirical analysis 4.

consumer personality and the effect of emotions. The final subject provides a thorough outlook on attitudes by examining their formation, functional theories and change strategies involved with the Affective, Behavioural and Cognitive (ABC) model.

The aim of my thesis is to outline the coreFile Size: KB. Hank attends a focus group where he and five other men are asked to rate the quality of each of three models of pick-up trucks.

Hank knows a lot about these trucks. He is certain that truck "A" is superior and deserves the highest rating. However, the rest of the men say that pick-up truck "B" is the best. Darrel Muehling, Russell Laczniak The effects of fine-print disclosure type and involvement on brand attitude formation Journal of Marketing Communications, Richard Kolbe, Darrel Muehling Gender roles and children's television advertising Journal of Current Issues and Research in Advertising, Clinical trials for medical devices: FDA and the IDE process Owen Faris, Ph.D.

Deputy Director. Division of Cardiovascular Devices. Office of Device Evaluation. The second model (i.e., the dependent variable model) revealed a significant mediation effect of activation of the beautiful-is-good belief (B, SE, z =p effect was significant when participants’ beautiful-is-good belief was not discounted (95% CI Cited by:   The effect of the number of ingredient images on package evaluation and product choice Fanny Thomas and Sonia Capelli Recherche et Applications en Marketing (English Edition) 33 Cited by: 3.

Red blood cell (RBC) alloimmunization may occur following transfusion or pregnancy/delivery. Although observational human studies have described the immunogenicity of RBC antigens and the clinical significance of RBC alloantibodies, studies of factors influencing RBC alloimmunization in humans are inherently limited by the large number of independent variables by: Mary Ann Liebert, Inc.

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Exploring the priming effect in the context of organic wine: An experimental investigation (PDF) Stephanie Schäfer, Holger J. Schmidt, Klaus-Peter Wiedmann, Leibnitz & Barry J.

Babin. From agriculture to advertising: The research gaze and wineries as complex organizations (PDF) Terrance Weatherbee & Donna Sears. This chapter asks what kind of an effect can be shown to occur, by reporting an online experiment conducted in that assessed the effects of satire on the evaluation of political candidates in the UK and the USA.

The experimental design controlled for both the self-selecting nature of satire’s audiences and satire’s educational by: 1. Electrical Safety is a Serious Issue Electrical Safety in the workplace is the most important job of an electrical worker. No matter how much training one has received or how much employers try to safeguard their workers, Electrical Safety is ultimately the responsibil-ity.

The associations in our heads belong to us: Searching for attitudes and knowledge in implicit evaluation. Cognition and Emotion, 22, [Supplement page; Data] Nosek, B. A., & Hansen, J. Personalizing the Implicit Association Test increases explicit evaluation of the target concepts. European Journal of Psychological Assessment.

The Pharmaceutical Journal is the official monthly journal of the Royal Pharmaceutical Society, with a circulation of more t* copies, making it one of the largest worldwide pharmacy member-based publications. *Publisher statement - Royal Pharmaceutical Society membership data.

An exemption for strong brands: the influence of brand community rejection on brand evaluation European Journal of Marketing, Vol.

51, No. 5/6 The Indirect Effect of Source Information on Psychological Reactance Against Antismoking Messages Through Perceived BiasCited by: This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component.

The authors are especially interested in the impact of automatic feelings on political judgments and evaluations.

An error occurred while processing your request. Please contact your helpdesk or user ID office for assistance. This service requires cookies. Effect in communication research. In communication, framing defines how news media coverage shapes mass opinion. Richard E. Vatz's discourse on creation of rhetorical meaning relates directly to framing, although he references it little.

To be specific, framing effects refer to behavioral or attitudinal strategies and/or outcomes that are due to how a given piece of information is being.

There is a general consensus that semantic and associative priming effects can be automatic, independent of attention or awareness and can tap into lexical–internal processes. Automatic priming effects are induced when the interval between the prime and target is shorter than ms (Posner & Snyder ).Cited by:   While online, some people self-disclose or act out more frequently or intensely than they would in person.

This article explores six factors that interact with each other in creating this online disinhibition effect: dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of by:   The purpose of this research was to provide a critical review of key research areas within the social psychology of dress.

The review addresses published research in two broad areas: (1) dress as a stimulus and its influence on (a) attributions by others, attributions about self, and on one's behavior and (2) relationships between dress, the body, and the by:

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